The online marketing has become quite popular in the recent years and we can say this without any doubt that is has changed the way people look at marketing all together. The more you think about it the more you will see that the future for your business depends on the effort, time and money that you spend on your digital marketing for your business.
Other than the fancy kinds of digital marketing techniques the first approach for a business is to create a website so that they have a virtual presence on the internet. Websites help you link all the other channels and mediums of digital marketing to a fix point that is like your home of your business on the internet.
There are many companies in South Africa that offer ppc service in South Africa and SEO service in South Africa as well along with other digital marketing services so let us look at which one you should try for your business.
Which is better, SEO or PPC?
The main thing about the website is that you need to attract as much as traffic possible towards the website using different techniques. The common ones that we have seen are search engine optimization and pay per click ads. Both these techniques will help you generate loads and loads of traffic to your website if done right but these marketing strategies ask for a lot of investment and effort along with time as well. So tell us see which is better for your business. The questions that you need to ask yourself are;
What is your budget?
Your budget determines it all. The thing to remember here is that PPC can help you get higher traffic in a short period of time but it costs way more than SEO services. So if you have a high budget then PPC is your best choice but if you have a small budget and want to have a long lasting effect then SEO should be your choice.
What are the CPCs in your industry?
Cost per click is the rate that you as a business have to pay to the websites to show your advert on their webpages. The higher the rate in your industry is the less effective PPC becomes for you so in such cases where CPCs reaches $25 and more SEO is your choice.
How competitive are the SERPs in your niche?
In certain niches the competition between the search engine results ranking between the companies is quite strong thus you have to find out the competition by searching your keyword on Google. It is quite hard to beat the high rated websites thus in this case PPC is your best choice.