SEO or Search Engine Optimization is very necessary for the success of any online venture. It is a complex process and so, most people may not be able to optimize their websites on their own and might need external help. Over the last few years, many online marketing experts have started providing professional search engine optimization service.
These SEO Consultants try to understand your customers, your business and the goals of your company, to develop an appropriate strategy of positioning. A good SEO consultant must have sufficient knowledge of your business so that he can devise a plan which will be effective in getting more traffic.
The main tasks performed by any SEO consultant, who provides professional search engine optimization, are as follows:
- Market Analysis
- Competitive Analysis
- Determining keywords
- Optimization and content creation
- Changing the internal structure of links
- Changing the codes
- On-page Optimization: goals, titles, URLs, h1, hx etc.
- Internal linking strategy building
- Statistical Study
- Building campaign links
- Reporting
The basic process, followed in any professional search engine optimization process, is given below:
Identifying Keywords – this is the most critical part, and the consultants should identify all the keywords, related to your business, which is popular in Google searches. The website should be optimized using the primary keywords obtained from the Google AdWords Tool.
Identification of the pages to be optimized – In this stage, they will identify the most important pages of your portal, based on various criteria such as inbound links and content.
Initial Report Generation – this report shows the current position of the website in search engines, it will then be used as a reference for measurement.
Deep Analysis – in this step they will analyze any error with the website, based on its design, content and bandwidth.
Recommendations – based on their analysis, the consultant, will provide some suggestions for better positioning of the site.
Programming – This is the stage in which people verify if all the recommendations were implemented correctly and identify changes that must be done. This is an essential step in the process of professional search engine optimisation.
Campaign links – identify the relevant pages, social bookmarking, forums and directories in which the site should be combined or sent.
Monitoring and Optimization – The SEO consultant should continuously monitor the progress of the website and make further changes to make sure that the site retains its acquired position.
The implementation of the steps mentioned above is necessary for the positioning of a site.