If you would like to know the clear answer at the start then, because the outsource SEO reseller program leads to more profit.
When it comes to any digital marketing services, you have two options. Either expand your in-house team dedicated to a specific service or outsource the services when needed. SEO is the most sought out service nowadays and many companies choose to outsource it. Why? SEO requires a team of experts and new analytical tech with continuous monitoring to excel.
Therefore many companies opt for outsource solid SEO agency that sells their services at a fixed price depending on the package they are offering. When you buy the services from them and sell it to your client, then you will be labeled as SEO Resellers.
If you look around, many digital marketing agencies are choosing this program instead of hiring an in-house team. If you decide to expand your team then it will cost you a lot of resources. You have to go through the process of hiring suitable candidates, train them in tools, manage and monitor them, give salary to each of them, buy new tech and tools, and the list goes on. It will take up a lot of space on your budget and have no guaranteed results.
Whereas if you opt for an outsource SEO reseller program, it brings you immense benefits. Companies like to save money and want to gain maximum profit on their investments. Therefore, they decided to adapt to better-emerging options. Instead of wasting their time and resources on their own team, they look for an outsource SEO agency with strong skills and use them to their advantage.
These SEO companies work for your brand under your name and deliver expert services. Now digital companies only develop, execute and manage campaigns and leave the SEO part to the experts. They only pay for the services they buy and sell those services to their clients with a mark-up. Outsource SEO reseller program has proven quite profitable as you can buy the SEO services at cheaper rates and sell it to your clients. In this way, you manage to make long-term clients who like to have complete services.
Especially if you have a smaller company and cannot afford a bigger workplace and workforce then outsource SEO reseller choice remains the best option.