Writing can be a dream job but some are hired as wholesale content writers. They write product descriptions because they have more potential to write product description rather than becoming a best-seller author. The successful writer seems to have an amazing life as they work from home according to their own schedules and they can work little or more as they wish. But actually, they make a hard living. They lack success skills. Writing skill is not enough, no matter how much talent you have in writing, you still need a toolkit of marketing skills.
A successful wholesale writer must use different writing skills. Describe your products with descriptions. Product descriptions are little texts that tell the customer about the product on a product page. A good description can give information about the benefits and features of the product and tell the customers which problems your product can solve. It can make the shopping experience more enjoyable and comfortable. Product descriptions are an alternative to shopkeepers who tells the customer about the product.
Showing photos of the product is becoming a trend in online marketing and people are drawn to things by looking at the pictures but still, photos cannot work like a product description can do. Your description can make or break your conversion. Describing the product seems a huge task, but you can’t sell it without interacting perfectly with your customers. It can save your time and extra efforts in capturing high- quality pictures.
Find a product you have to write about. Find targeting customer and then create a description that fits according to customer’s lifestyles, interests and needs. If you are selling baby toys then the descriptions should be catchy to attract the attention of new parents. Then gather complete and interesting information about your product. If you are selling clothes then add information about cloth material etc. you can add frequently asked questions. It can make it easier for customers to make a decision.
There are many formats to write product description but you should make it possible to place scan-able descriptions to allow for a quick read. Write clear and fine description so customers can read it more effectively. You can add bullet points which include more product details. Define the material, size and answer to the FAQ. If you are a good wholesale writer, then you can also give an article writing service.