Content will always be king when it comes to online services. Whether you are a small business, or someone who wants to promote your services online by yourself, having a good copywriter can be as valuable as any other part of your strategy.
In the last few years, even with the rise of video and graphic advertising as a way to bring people into websites, content is still the clincher to ensurepeople don’t simply bounce away from your homepage once they have finished watching. While copywriting might not be the fastest path to online success, it can be one of the main keys to establishing yourself online. If you have not already employed content writing services on the Gold Coast, then you might be experiencing signs you should start hiving right away.
A reduction in traffic to the site
Like all good website operators, you have been monitoring the amount of footfall to your homepage, and then further on towards your site. If you find your visitors are spending most of their time on the homepage, and are rarely being converted into customers or members, then you definitely need to find someone to help you boost your content.
No new posts on social media pages
You might start your social media accounts with all guns blazing, posting every day and making a ton of comments on other people’s pages as well. If your website has increased in revenue, you may find your attention has been devoted away from social media content, and when you return it is as though the pages are covered in cobwebs and dust. If this is the case, then that is a sign you need to concentrate on growing your business, and hire content writing services on the Gold Coast to do your social media writing for you.
Your webpages haven’t been updated in ages
One of the main causes of a loss of footfall to your site is your homepage and other pages further on haven’t had new content for a long time. In fact, you might have delivered the original content to the web developer, and have never added anything else. If your pages are looking old and tired, then this could be deterring potential customers from returning to the site. Employing a specialist copywriter to help you could allow you to refresh your website, and start attracting more visitors.